BDM100 RDiluzio week 6

    Brian Rakowski is the product manager of a top-secret project that's been under way for more than two years. The project called Chrom, is going to be google's first Web browser. This is a huge step for Google, a browser has the most Web activity. Every thing from searching, reading, buying, banking, Face-booking, chatting, video watching, music appreciation, and porn consumption, is all thru a browser. And it's an aggressive move to compete with Microsoft, of which crushed the Netscape Navigator.Chroms last version before the public beta is released, only had five "blocking" bugs, all of which Rakowski and team deem fixable. Google co-founders Larry Page and Sergey Brin both stated in 2001 that Google should build their own browser, but other felt that it wasn't the right time, and that the company wasn't strong enough to with stand a browser war. It was important that Google's strategic aspirations be relatively under the radar. Nonetheless, the idea persisted — and rumors percolated. After a 2004 New York Times article quoted "a person who has detailed knowledge of the company's business" saying a browser was in the works, Google had to publicly deny it.

    In the spring of 2006 the FireFox group began talking among themselves about designing a new app. They loved FireFox, but they recognized a flaw in all current browsers.When Microsoft's Internet Explorer and the code-base at the heart of FireFox were originally conceived, browsing was less complex. The problem with revamping existing browsers to accommodate new concepts is that they have developed an ecology of add-on extensions (toolbars, RSS readers, etc.) that would be hopelessly disrupted by a radical upgrade.The conclusion was obvious: Only by building its own software could Google bring the browser into the cloud age and potentially trigger a spiral of innovation not seen since Microsoft and Netscape one-upped each other almost monthly. In the coming era of computing, the Web will be much more than just a means of delivering content, it will be a platform in its own right.


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