BDM110_PRO6_Youssef

Project mission statement

The mission is to create a :30 spot commercial. A diet coke commercial based on the fourth of July theme, targeting the younger people who love to be creative, and enjoy going out with their favorite drink.

Creative treatment

This commercial will be a creative way to introduce the diet coke to audience.

By using the fourth of July theme, we will be able to indicate the commercial to everyone with no exceptions, because we believe everyone around the United States celebrates the fourth of July, in a way or another, almost everyone watches the fire works, and that will be the main point to our diet coke presentation.

Because we will air the commercial three weeks before fourth of July, this commercial will remind audience to bring their diet coke bottles to parks, city centers, and downtown of every city around the US with them, so they can enjoy this holiday more.

The :30 spot shoot will be held at Lakewood park OH. the weather should be a summer weather, and it will be night time, and that will be the exterior.

The idea is to have many diet coke bottles instead of fire work, and causing an explosion by adding mentos to each of the bottles, which will explode high enough for the people in the park to see, and then the editing part will be combined to the commercial by making it as if the liquid transforms into real fireworks.

At the main time the audience is waiting with their glass cups for the fireworks, which will come down eventually and again becomes liquid to fill up their glass cups.

We will also bring slapstick comedy towards the end of the commercial; while the liquid is filling up the audience's glass cups, one of the audience will be waiting for his cup to be filled, but the liquid will be spilled on his face instead.

scene 1 park entery

People entering the park carrying blankets, food baskets, and glass cups, wearing white, red and blue outfits, and holding up the American flag.

random people

talking one to another about random subjects.

scene 2 set up

a long shot of a guys setting up diet coke bottles and uncovering the lids.

SETUP GUYS

giving and taking instructions about the set ups

scene 3 park

the shot shifting to the park again, showing the people/ audience settling down on the grass, and getting ready to watch the fireworks.

scene 4 diet coke

a closeup shot to the diet coke bottles, while the guys at the setup are putting mentos in every bottle, one at a time.

diet coke bottles

explotion noises

the diet coke liquid shoots up in the air.

audience

cheering and screaming

scene 5 audience

MEDIUM shot of some audience cheering, and clapping with excitement for the diet coke fireworks.

AUDIENCE

more cheers

scene 6 fireworks

the camera goes back to the exploding diet coke bottles, and transformaing the flying liquid into real fireworks when the liquid shoots really high in the air

Fireworks

fireworks explosion noises

scene 7 audience

the audience is excited for the the diet coke fireworks, and holding up their glass cups toward the sky.

AUDIENCE

whoooooow, more cheers

scene 8 fireworks

the fire works comes down and transforms once again into diet coke liquid

scene 9 individual audience

MEDIUM shots of individual audience with their glass cups raised to the sky while the diet coke liquid is coming down to fill them up

voice over

everyone can master the joy of diet coke

scene 10 slapstick comedy shot

a close up to a guy from the audience, while trying to capture the diet coke liquid into his glass, the coke spills on his face instead.

individual male

outch

VOICE OVER

well, maybe not everyone

SCENE 11 DIET COKE TEXT AD

Diet coke, are you enjoying it?

VOICE OVER

Diet coke, are you enjoying it?



Comments:
There are no messages yet
lauren
School Papers
Other
writing lauren
Bookmark and Share

You must log in to rate.
This has not been rated.

© 2014 WritingRoom.com, LLC. ALL RIGHTS RESERVED
WRITING | POETRY WRITING | CREATIVE WRITING | WRITE A BOOK | WRITING CONTESTS | WRITING TIPS