BDM110_PR06_McCrory
                      For my creative web campaign, i have decided to market Oakley sunglass/Goggles. I researched many eyewear web sites and found nothing like this offered on any site. Have you ever bought a pair of sunglasses/goggles online and when you get them and finally get to put them on you hate them  because they make you look like a bug, spaceman, captain ugly face or whatever it might be and wish you would have had a chance to try them on before you bought them and have to mess with sending them back and waiting on another pair.My idea was to use flash or another form to upload a detailed and realistic photo of your face onto the web site. Oakley had a very cool feature that lets you check out the shades in complete 360 degrees, they looked very real and very detailed, so i figured why not check out the shades on your face in 360 degrees. You would be able to scroll threw all the shades viewing them on yourself, also being able to  change frame color,lens color or any other customizations you may choose to make with a separate option that would allow you to view your choice with your uploaded photo in 360 so you can see it from all angles.

           In order to market this feature i would show a commercial or a flash video intro when you first open the site. Matching the product name of the sunglasses/Goggles with an motion action picture. Say the product was called "full metal jacket" then i would show a guy doing some gnarly downhill mountain biking, then say the product was a pair of goggles named " Yellow jacket" then show a guy on a yellow dirt bike doing some freestyle. Same for women's eyewear say the product was called "sunshine" then i would show a girl with a flower in her hair hanging out at the beach or something, but i hope you get the idea im trying to get across. My slogan would go something like "which one are you?..... come upload your photo now and find yourself."                
             
                                Isaac McCrory


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