BDM100_*Television-’Trade Secrets of Prime Time‘*_Meese

Some of Prime-Times viewers are finding the degree of Televisions Cinematography to be fitting enough to be seen in a movie theater. Sit-coms such as Mad Men, Desperate Housewives, and Bones have utilized trade secrets with an art direction that create a tantalizing visual appeal for audiences.
   The Producers and Directors of Mad Men went with the Cinematic appeal that audiences can only typically get in a movie theater. The Art Dept. used practical lighting by creating 2-by-2 four tube fixtures that used color-corrected T-8 tubes. The lighting sequencing took a life of its own in the whole series of the show.
   Under the production staff for Desperate Housewives, the art direction focuses its score on the characters of the series with wraparound lighting fitted to capture each face distinctively. Each actress had their own glamour lighting for every scene to create a more personal connection with the viewing audience. Along with CG integrated into select shows Desperate Housewives successfully keeps its viewers up close and personal with the series.
   As for the crime mystery of Bones the thrill seekers of Prime Time not only receive the thriller element but, the series also sides its self with being romantic and funny. The production staff drafted lighting manifesto that brings about a very crisp and gritty appearance. Some of this appearance required overexposing and underexposing the film and used variable-speed film stock.
   As merely a summation of all of the Cinematic applications for Mad Men, Desperate Housewives, and Bones the only observation of a more detailed account of the production secrets would reveal is: that today’s Prime Time shows have Cinematographers that don’t sulk toward answering the call to an audiences theatrical movie appeal. They go beyond that request by having Prime Time viewers looking forward to the up coming show and putting off a movie for another time.

Reference: American Cinematographer / March 2008


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