BDM100_Internet_Meese

   The Internet is full of content for our wide world of individuals and, their varying interests. The question is, “How do you deliver this content?”
   The context of this article is about delivering internet content that delivers viewers and two different approaches in doing so. Two content providers, Rocketboom and Quarterlife are in the beginning of successfully achieving a large audience platform with their different styles but common goals.
   Rocketboom evolved from Saturday Night Live’s Weekend Update by way of The Daily Show. Rocketboom is recognized for their lack of self-reverence and their 3-minute show length. The show consists of an Anchorperson (Joanne Colan) who gives a brief over view of the days top news stories with a not-so-serious-tone and does not have a budget to work with for its production.
   Quarterlife on the flip side of things debuted on MySpaceTV.com and is the creation of Hollywoods most successful film and television veterans. Writers Strike? Some find their way around obstacles, while others worry about the obstacles and what they are going to do now. Unlike Rocketboom, Quarterlife comes with the same healthy budget as an hour long TV episode ($400,000). Six twenty-somethings give tell-all video blogs twice a week and claim a streaming of 2 million in their first three weeks.
   The Internet has come along way and with the new content providers arising; you can expect to eventually see or hear everything you want, how ever you want to.

Reference: Streaming Media Magazine / Vol. 5, No. 1


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