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 My Commentary on the Article Movie Industry Doubles Down on 3-D: by Betsy Schiffman 



My article is an article from Wired Magazines website and is entitled “Movie Industry Doubles Down on 3-D.”  The article does not directly talk about animation as a focus but has a huge impact on the animation world especially 3-D animation movies such as the Pixar or Dreamworks animation films. In the article it gives attention to the fact that with the growth in home theater systems and portable entertainment, ticket sales in the theater have dropped significantly which forces the ticket prices to go up. The movie studios have come up with a plan in which they hope will drive more people to come to the movies instead of sitting at home. Their plan is to release more and more movies in 3-D because their studies show that 3-D movies do far better in ticket sales. The really big news that can be a major change in the direction of the animation realm is that Disney, Pixar, and Dreamworks Animation all have stated they will begin to release all of their films in 3-D. This is huge I believe because it will allow people to experience movies in a whole new way and allow the audience to feel like they are actually in the movie itself. It will allow the animated characters to step out of the screen and into our world. The big advantages of this to the theaters is that currently 3-D technology is unavailable in the Home Theater side of things. I however believe that if it does well in the movie theaters that eventually someone will work hard to develop it will waterfall the technology into peoples homes. 


-Brendan Twardy



The article I have chosen can be found here: 

http://www.wired.com/print/techbiz/media/news/2008/04/3d_movies



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